Sleep Mask [Allbirds]
Maker and role
Air New Zealand Limited, Commissioned by
Allbirds, Inc., Manufacturer
Production date
2018
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Object detail
Accession number
2018.55
Production period
Description
Grey coloured wool sleep mask with a black border. Mask has a bird's ‘beak’ in the centre, with two closed eyes. The mask has a wide grey elastic with a teal coloured tag on the left side with the Allbirds logo. It is mounted on a piece of cardboard with a printed cloud pattern on one side and information on the back. It reads, “Turns Out, Sheep Can Fly / Well, their wool can, at least. Your eye mask is made from ZQ Certified / New Zealand Merino wool. […]”. The mask is housed inside a cream calico bag with a grey drawstring. The drawstring is a shoelace, referencing Allbirds’ focus on footwear manufacture. Printed in black on the front of the bag is "allbirds / FOR AIR NEW ZEALAND" and on the back is a cartoon plane with "Z Z Z Z Z" in the shape of smoke clouds. Above this it reads "MAKE COMFORT YOUR CO-PILOT". This mask was designed by Allbirds in partnership with Air New Zealand and was released for Business Class only on select routes in September 2018.
Marks
allbirds / FOR AIR NEW ZEALAND Printed
Z Z Z Z Z / MAKE COMFORT YOUR CO-PILOT Printed
Turns Out, Sheep Can Fly / Well, their wool can, at least. Your eye mask is made from ZQ Certified / New Zealand Merino wool. It’s the same superfine, super sustainable / material we use in our Wool Runner, the world’s most comfortable shoe. / Here’s hoping it leads to the world’s most comfortable nap. / Sleep well, / allbirds / Care Instructions: Hand wash with cool water, air dry. Printed
Z Z Z Z Z / MAKE COMFORT YOUR CO-PILOT Printed
Turns Out, Sheep Can Fly / Well, their wool can, at least. Your eye mask is made from ZQ Certified / New Zealand Merino wool. It’s the same superfine, super sustainable / material we use in our Wool Runner, the world’s most comfortable shoe. / Here’s hoping it leads to the world’s most comfortable nap. / Sleep well, / allbirds / Care Instructions: Hand wash with cool water, air dry. Printed
Media/Materials
Other name
The Bird Mask
Collection
Credit Line
Air New Zealand Limited et al. 2018. Sleep Mask [Allbirds], 2018.55. The Museum of Transport and Technology (MOTAT).
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