Record [Vinyl]

Maker and role
Columbia Graphophone (Australia) Limited, Manufacturer
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Object detail

Accession number
1971.88.3
Description
A double-sided vinyl record and paper sleeve, made by Colombia Records. Label in the centre is purple with gold text. Text reads ‘Magic Notes’ / TRADE MARK. / Columbia / THIS RECORD (MADE BY PATENTED / PROCESS) MUST NOT BE SOLD / BELOW PRICE FIXED BY PATENTEES. / COLUMBIA GRAPHOPOHNE CO. / LIMITED. LONDON. E.C 1 / MADE IN AUSTRALIA / SERENADE / (Titi) (Speed 80) / J. H. SQUIRE CELESTE OCTET / ASSOCIATED / COPYRIGHTS / (AX 1514) / 9116”. On the second side, the text reads ‘Magic Notes’ / TRADE MARK. / Columbia / THIS RECORD (MADE BY PATENTED / PROCESS) MUST NOT BE SOLD / BELOW PRICE FIXED BY PATENTEES. / COLUMBIA GRAPHOPOHNE CO. / LIMITED. LONDON. E.C 1 / MADE IN AUSTRALIA / LA SERENATA (ANGEL’S SERENADE) / (Braga) (Speed 80) / J. H. SQUIRE CELESTE OCTET / (AX 1514) / 9116”. Oval sticker on the front, blue with white text: “MOODIE’S MUSIC SHOP / 263 / PONSONBY ROAD / THREE LAMPS / AUCKLAND”.

Record has a brown paper sleeve with a hole in the centre. Text is printed in purple. On one side, the text reads: “Columbia New Process Records / MANUFACTURED IN AUSTRALIA BY COLUMBIA GRAPHOPHONE (AUST) LTD., SYDNEY, N.S.W. / Always use / COLUMBIA NEEDLES / Columbia Records / Electric Recording – Without Scratch / ‘MAGIC NOTES’ / TRADE MARK”. On both sides of the central circular hole are two text boxes. The one on the left has a list of artists and patent information. It reads “THE WORLD’S / GREATEST ARTISTS / RECORD / EXCLUSIVELY FOR. / COLUMBIA / DAME CLARA BUTT […]”. On the right is a list of records, “A SELECTION OF / WONDERFUL / COLUMBIA / RECORDS. / 04214 CARRY ME BACK TO OLD VIRGINNY […].” On the second side, the text reads: “The New 1929 / Viva-tonal Columbia Granfonola / Embodying the new ‘Plano – reflex” principles. / Increased Volume! / Increased Range! / Improved Tone!”. There are illustrations of Columbia record players for sale. Under this the text reads “Hear the / World Celebrity Artists on - / Columbia New Process / Records / ELECTRIC RECORDING – WITHOUT SCRATCH / Always use Columbia needles / Columbia / Records / MAGIC NOTES / TRADE MARK.”
On both sides of the record, "6119 / AX1514" is impressed near the label.
Marks
‘Magic Notes’ / TRADE MARK. / Columbia / THIS RECORD (MADE BY PATENTED / PROCESS) MUST NOT BE SOLD / BELOW PRICE FIXED BY PATENTEES. / COLUMBIA GRAPHOPOHNE CO. / LIMITED. LONDON. E.C 1 / MADE IN AUSTRALIA / SERENADE / (Titi) (Speed 80) / J. H. SQUIRE CELESTE OCTET / ASSOCIATED / COPYRIGHTS / (AX 1514) / 9116”. Label
'Magic Notes’ / TRADE MARK. / Columbia / THIS RECORD (MADE BY PATENTED / PROCESS) MUST NOT BE SOLD / BELOW PRICE FIXED BY PATENTEES. / COLUMBIA GRAPHOPOHNE CO. / LIMITED. LONDON. E.C 1 / MADE IN AUSTRALIA / LA SERENATA (ANGEL’S SERENADE) / (Braga) (Speed 80) / J. H. SQUIRE CELESTE OCTET / (AX 1514) / 9116”. Label
MOODIE’S MUSIC SHOP / 263 / PONSONBY ROAD / THREE LAMPS / AUCKLAND Sticker
Columbia New Process Records / MANUFACTURED IN AUSTRALIA BY COLUMBIA GRAPHOPHONE (AUST) LTD., SYDNEY, N.S.W. / Always use / COLUMBIA NEEDLES / Columbia Records / Electric Recording – Without Scratch / ‘MAGIC NOTES’ / TRADE MARK Printed
THE WORLD’S / GREATEST ARTISTS / RECORD / EXCLUSIVELY FOR. / COLUMBIA / DAME CLARA BUTT […] Printed
A SELECTION OF / WONDERFUL / COLUMBIA / RECORDS. / 04214 CARRY ME BACK TO OLD VIRGINNY […]. Printed
The New 1929 / Viva-tonal Columbia Granfonola / Embodying the new ‘Plano – reflex” principles. / Increased Volume! / Increased Range! / Improved Tone! Printed
Hear the / World Celebrity Artists on - / Columbia New Process / Records / ELECTRIC RECORDING – WITHOUT SCRATCH / Always use Columbia needles / Columbia / Records / MAGIC NOTES / TRADE MARK. Printed
6119 / AX1514 Impressed
Credit Line
Columbia Graphophone (Australia) Limited. Record [Vinyl], 1971.88.3. The Museum of Transport and Technology (MOTAT).
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